Ecommerce is getting more competitive each day. Let’s take a look at some great ideas that you can use for your store, and technologies right around the corner so you can stay ahead of the game and win your customers.
Ways to Improve Your Ecommerce Store
Convert more sales by following these handy ideas and tips. Its more than just about having lower prices, providing the right customer service can help you increase your customer base.
21. Offer coupons or discount codes when customers share their experiences. Whether it’s via social media, or blogs—coupon codes can encourage customers to share positive experiences.
32. Follow-up with first-time customers. Send an email following up with customers after their first purchase. Offer to answer questions and thank them for their order.
36. Money back guarantee. If you’re going to offer it, make sure you stand by it.
38. Free shipping over a certain amount: Some businesses may decide that free shipping on all items isn’t feasible. However, even offering free shipping over a certain amount can help increase average cart size.
Google Search As You Type for Your Ecommerce
If you don’t have $25,000 dollars for the Google Commerce Search, Google has a new Search As You Type pilot program for small businesses.
- Free, up to 25 million queries per year
- Helps to lift conversion rates and sales
- Packaged for retail, and customized to your site
- Runs on Google’s cloud – no new servers required
- Light-weight implementation that works with your existing search
Will Microsoft Change Ecommerce?
We are entering a tablet age, and with Microsoft’s new tablet being introduced, its time to look at what it means to have a ecommerce store that appeals to tablets. Will your next store be “shakable” or let customers “walk-through” your shop?
Surface, and the many devices that will follow, reinforce the need for responsive design to ensure solid user experiences across the board…With HTML5 you can achieve much of the features and functionality of native apps and create experiences that can be consumed on any device that supports it…But apps have their advantages. Depending on what you are building, you may want to offer an app that can be used offline, or that embraces built-in features of the tablet like GPS or shake functionality.
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