Interesting Ecommerce Today

Social media sites are on their way to becoming a huge opportunity for ecommerce to play its role. Comparing sites like Pinterest and Reddit helps one understand the culture established by its visitors and what kinds of products and services cater to those prospects. Social networking wil be just as important or even more so than SEO for search engines of tomorrow. Knowing how to measure the ROI of your social media efforts will let you know if your investments are well made.

Gender Plays a Role

Take a look at your target ecommerce marketing efforts, and view this interesting article how how Pinterest and Reddit lure in their crowd.

“There could be a valid reason why women might want to keep Pinterest for their own. Other sites, such as Reddit and Tumblr, whose brand identity depends on the content shared by their audiences, have a male dominant audience where anonymity allows for a rise in sometimes less than acceptable behavior.”

Importance of Instagram to SEO and Branding

Companies that realize the huge potential in social marketing are pioneering the future. Search engines are beginning to recognize this shifting trend and are starting to take social data points into consideration for your rankings.

“Through content, social media and SEO work together to build brand awareness, encourage loyalty and help you reach new customers. Social media’s effect on SEO is not always easy to quantify, but what we do know is that search engines are starting to weigh social signals into their rankings and will do so even more in the future. Although it’s a whole other topic, Facebook likes do help SEO and after Instagram photos are on Flickr, photos can show up on search engines for certain keywords.”

The ROI on Social Media

Make sense of the “imprecisions” in relating your social marketing efforts to ROI. The majority of businesses today are using social networking for business objects, but every few use social marketing because its difficult to relate your efforts to the results. But things are changing.

“A large majority of marketers, 72 percent, reported that social media assisted them in closing a sale. Forty-five percent who use social media said it helped cultivate new partnerships, and over time, marketers who take the social approach see “significant drops in marketing costs.” “