Previously, we had illustrated the types of content that would be beneficial to provide in your ecommerce blog, but there are also content that you should avoid putting in your blog for the sake of holding on to your visitors. As we have to remind ourselves from time to time, the reason to have a blog on an ecommerce site is so that you can provide your unique perspective on the world around you and attract visitors.
Writing about your opinions is not about if people will agree or disagree with you; the real question is, did you capture your audience enough so that you’ve caught their attention. Make your store a thought provoking and memorable experience through maintaining a positive energy on what you write, and you’ll establish an loyal following that is willing to return. On the other hand, there may be content lingering on your blog that’s having the opposite affect.
Visitors can be especially weary of following a blog that belongs to an ecommerce store. Your goal is to make your store’s environment be friendly and welcoming to all visitors. Your blog plays a big part in helping you gain customer trust and develop your fan-base. Have a look at the list below and check to see if your ecommerce blog contains any of these issues.
What You Shouldn’t Do in E-Commerce Blogging
- Over the top selling: Too much focus on the product and not enough on valuable content. Instead, learn how to create great content for your blog.
- Non-stop deals: Deals that no longer are deals because everyone has accepted the discounted price. There’s no point for someone to click on your discount if they know it’s always the same one.
- Responding to individual customer issues: Back and forth responses to individual issues that bear no impact to others, and only create a negative environment for your store. This only causes spectators to misinterpret the issue and question your customer support.
- Copy & paste product/service descriptions: Posting what viewers could have otherwise gone to the product page and see the same content. Instead, provide a link or use quotations and reference the source.
- Duplicate content: Word-for-word re-posting of the same content as another on your store or someone else’s blog. Not only would there be copyright concerns, search engines penalize for duplicate content, and thus, will also decrease your search rankings.
- Posts of no value: Lots of words but too shallow or vague. Create value from your articles and give others a reason to share it.
- Broken links: Check to see if your posts have any broken links or photos such as from moved pages or external sites. Let both users and search engines know that your site is active and well maintained.
Today, blogging is an important piece of your online business. If you have any of the above issues on your ecommerce blog, it could mean that you are loosing valuable traffic and sales opportunities. Consider the necessary changes to the type of content on your blog. If you haven’t already done so, view our tips on great blog content for you to provide to your visitors.